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June 1, 2015
By: TOM BRANNA
Editor
Almay is collaborating with the USO and will honor the women of the US military and veterans. It will focus on UStroops as they transition from service back to their communities. The brand will make a $250,000 contribution to organization. Committing to this cause is a key pillar in the brand’s Simply American campaign, the company said. The multifaceted campaign will have an interactive hub on www.Almay.com. Using the hashtag #SimplyAmerican, the brand is soliciting photos depicting “Simply ...
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